On Nov. 27 she ordered all the big tobacco companies to begin publishing "corrective statements" in newspapers, on TV, on the Internet, in magazines and on their cigarette packs to correct the lies they have been telling cigarette consumers for decades and decades.
The statements will say not just that cigarettes kill more than 400,000 American smokers and ex-smokers every year, not just that secondhand smoke kills 3,000 Americans a year, not just that there is no such thing as a safe cigarette ...
Judge Gladys Kessler |
Judge Kessler has approved the exact wording of the statements and the tobacco companies cannot change the wording, no matter how embarrassed, chagrined or pissed-off their corporate executive may be.
They lost their last argument in the Nov. 27 ruling, that the statements violated their rights of free speech.
Au Contraire, the judge said. Commercial speech does not enjoy the protections that political speech enjoys.
"There is no reason to believe that issuing these corrective statements would place any burden on defendants' speech other than the desired one, namely preventing defendants from denying the accuracy of them," she said.
Here are the corrective statements that the tobacco companies have to publish, in full and verbatim, straight from the opinion. Look for the statements to start appearing in four or five months. (Ignore any links in the following. I didn't put them in and can't figure out how to get them out.)
The preamble:
"A
Federal Court has ruled that the Defendant tobacco companies deliberately
deceived the American public about the health effects of smoking, and has
ordered those companies to make this statement. Here is the truth:"
A. Adverse
Health Effects of Smoking
·
Smoking
kills, on average, 1200 Americans. Every
day.
·
More
people die every year from smoking than from murder, AIDS, suicide, drugs, car
crashes, and alcohol, combined.
·
Smoking
causes heart disease, emphysema, acute myeloid leukemia and cancer of the mouth, esophagus, larynx, lung, stomach, kidney, bladder, and
pancreas.
·
Smoking
also causes reduced fertility, low birth weight in newborns, and cancer of the
cervix and uterus.
B. Addictiveness
of Smoking and Nicotine
·
Smoking
is highly addictive. Nicotine is the
addictive drug in tobacco.
·
Cigarette
companies intentionally designed cigarettes with enough nicotine to create and
sustain addiction.
·
It's
not easy to quit.
·
When
you smoke, the nicotine actually changes the brain-that's why quitting is so
hard.
C. Lack of
Significant Health Benefit from Smoking “Low Tar,” “Light,” “Ultra Light,”
“Mild,” and “Natural” Cigarettes
·
Many
smokers switch to low tar and light cigarettes rather than quitting because
they think low tar and light cigarettes are less harmful. They are not.
·
"Low
tar” and filtered cigarette smokers inhale essentially the same amount of tar
and nicotine as they would from regular cigarettes.
·
All cigarettes
cause cancer,
lung disease,heart attacks,
and premature death -- lights, low tar, ultra lights, and naturals. There is no safe cigarette.
D. Manipulation
of Cigarette Design and Composition to Ensure Optimum Nicotine Delivery
·
Defendant
tobacco companies intentionally designed cigarettes to make them more addictive.
·
Cigarette
companies control the impact and delivery of nicotine in many ways, including
designing filters and selecting cigarette paper to maximize the ingestion of
nicotine, adding ammonia to make the cigarette taste less harsh, and
controlling the physical and chemical make-up of the tobacco blend.
·
When
you smoke, the nicotine actually changes the brain-that's why quitting is so
hard.
E. Adverse
Health Effects of Exposure to Secondhand Smoke
·
Secondhand
smoke kills over 3,000 Americans each year.
·
Secondhand
smoke causes lung cancer
and coronary heart disease in adults who do not
smoke.
·
Children
exposed to secondhand smoke are at an increased risk for sudden infant death
syndrome (SIDS), acute respiratory infections, ear problems, severeasthma,
and reduced lung function.
·
There
is no safe level of exposure to secondhand smoke.
I don't know if all this will do any good, but at least, the tobacco companies are finally being forced to stop lying. I can't wait for their new advertising campaigns.